Always getting read but no reply when doing Viber marketing? Use the activity filter to find real users

In Viber marketing, do you often encounter the dilemma of messages being read but receiving no reply? Behind these repeated "read but no reply" messages, the problem often lies not in the content, but in the quality of the users reached—they might be dormant users who haven't logged in for a long time or "zombie accounts." How can you quickly identify truly willing users to interact? Viber's activity filter is a solution that directly addresses this pain point, judging user activity status from multiple dimensions and filtering out invalid users before sending mass messages. This article will focus on the core value of Viber's activity filter and share how to improve response rates.

1. Why is active filtering on Viber key to improving response rates?

Many businesses invest heavily in Viber marketing, only to see dismal results due to low-quality users. A single inaccurate call can lead to the following problems:

• Invalid outreach : Although the number is registered with Viber, the user has not logged in for a long time, and the messages are not viewed at all.
• Low response rate : Reaching dormant or inactive users, showing as read but receiving no response.
• System risk control : Sending messages in bulk to low-quality accounts may be identified by the platform as marketing harassment.
• Wasted resources : Operational efforts are consumed on users who don't respond, lowering the overall ROI.

Viber's marketing success has never relied on "casting a wide net," but rather on "precise targeting." Viber's active screening process = eliminating dormant users + focusing on high-potential groups, which is the foundation for improving response rates.

II. Why are "active users" the ones worth reaching out to?

User activity directly determines whether messages are read or replied to.

• Active users = real users : Only accounts that log in regularly are backed by real "people," while accounts that don't log in for a long time are mostly abandoned or zombie accounts.
• Active users = more likely to reply : Data shows that the reply rate of active users in the past 7 days is 3-5 times higher than that of inactive users.
• Active users = healthier accounts : Accounts that are inactive for a long time are more likely to be deleted by the platform, while active users have a more stable account status.
• Predictable peak activity periods : Analyze online patterns and send messages when users are most likely to check them, thus improving open rates.

This information together forms a more comprehensive user profile, making subsequent operational strategies more targeted.

III. How does ITG's global filtering achieve efficient Viber activity filtering?

When faced with tens or even hundreds of thousands of phone numbers, manually checking their online status one by one is simply impossible. The correct approach is to use professional tools to automate batch checks. With the ITG global filtering platform, you can easily filter Viber's activity in just a few simple steps :

• One-click upload with automatic detection : Import a file containing phone numbers, and the system will automatically determine the registration status, last online time, presence of an avatar, and other multi-dimensional information for each number, all without manual intervention.
• Multidimensional data output : After the detection is completed, a structured Excel report is generated, which includes more than ten fields such as whether the user is registered, the last online time, the status of the profile picture, and the region of origin.
• Flexible filtering and export : Supports online filtering by criteria such as "active in the last 7 days", "with profile picture", and "can be added", and allows one-click export of a list of users who meet the criteria.
• Batch processing with high efficiency : Millions of phone numbers can be detected within minutes, turning active screening from an "impossible task" into a standardized operation.
• Data is reusable : The exported results can be directly used in CRM systems, mass messaging tools, or for further data analysis.

With ITG's full-domain screening, ordinary operations staff can easily complete complex batch active screening tasks without any technical development capabilities.

IV. How to conduct tiered operations after active user screening?

Identifying active users is only the first step; more importantly, it's about developing differentiated operational strategies based on the screening results.

• Highly active users in the past 7 days : These users are the core value group and can be pushed high-conversion content such as new product launches and exclusive benefits.
• For regular active users in the past 30 days : send industry news, useful content, etc. to build trust and gradually cultivate user stickiness.
• Profile Pictures + Active Users : Users with real-life or business-style profile pictures are more likely to interact and are suitable for in-depth user engagement.
• Targeted push notifications during peak hours : Based on users' online activity patterns, messages are sent during the time periods when they are most likely to view them.
• Dormant user wake-up strategy : For users who have not logged in for 30-90 days, try sending low-frequency wake-up messages; if ineffective, remove them from the list.

By implementing tiered operations, the right content can be delivered to the right users, naturally increasing response and conversion rates.

Conclusion

Often, Viber marketing campaigns result in reads but no replies, not because the content is bad, but because you've sent it to people who have no intention of responding. Viber's activity filtering quickly identifies recently online, genuine users, ensuring every mass message reaches the target audience most likely to respond. Leveraging ITG's comprehensive filtering capabilities, activity filtering is upgraded from a time-consuming and laborious manual process to a highly efficient and precise data-driven model, making improved response rates a quantifiable operational achievement.